As a marketer or brand owner, you’re probably familiar with the power a logo carries. It’s one of the first things a customer remembers upon hearing a particular brand.
Among the challenging principles of logo design is it should represent whatever you offer as a brand. It serves as a company’s visual identity and the direct image of a product or service offered.
The placement of a company logo can be anywhere from the website, billboards, signage, posters, large checks, or indoor or outdoor signage.
Experienced markets and designers know how impactful a professionally designed logo design is to any small- to large-sized business.
An ideal logo should tell a story, communicate the brand’s values, and help potential and current customers be familiar with its presence in a competitive market.
With all the features a brand logo holds, it would be fitting to say that the logo design process is nothing but easy. Many rules and principles must be considered, from the graphics, colors, font, and symbols.
Given its complexity, it’s not surprising why some logo designers end up making minor to major mistakes in the process.
Every business owner and marketer strives to create a perfect logo design to represent a brand. To make this possible, we’ll talk about the common mistakes in the logo design process every designer must avoid
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Poor Color Choices
Some of the worst mistakes in logo design involve the use of poor color combinations. Sure, logos should be vibrant and colorful, and some well-known brands use bright, bold colors for their logos.
They attract attention and stand out rather than other muted logos. But bright colors also have their drawbacks. Using the wrong hues and combinations can make a logo too overwhelming and tacky.
Another common mistake is relying on color to create effects. A logo that relies on color and special effects is not strong. In fact, choosing colors should be the last part of a logo design process.
That’s why most designers start their draft in black and white first. This will help narrow your design choices and find which option makes a brilliant combination.
A good logo should stand on its own even without color. It should focus on readability and its ability to communicate the story of your brand.
Colors are especially good at telling messages, but using bright hues will overshadow the message. So, if you want to start with a strong design concept, avoid colors altogether during the first phase of the logo design process.
Too Complex
Designing a logo is an exciting time for brainstorming. We have plenty of ideas in our head that we want to include all of them in the final logo.
While we might feel tempted to include as many concepts as we can, the last thing we want is to go overboard with the logo design.
A logo with complex, conflicting images can easily throw off the audience and ruin the purpose of the brand. A complicated design might send various messages that eventually distort clarity, causing a branding issue.
Simplicity is key to the logo design process. After all, the primary objective of a brand logo is to send a message to the customers about the company.
But if the message is too ambiguous, how will the viewers recognize and understand the purpose of your business?
When designing a brand logo, it’s important to understand the viewer’s reaction, whether it has a positive impact on the business. The secret lies in focusing on impact, memorability, and versatility.
The customers should know everything about the business the moment they look at the logo. Thus, you have to focus on whatever your business represents.
Plagiarizing Another Brand’s Logo
The last thing you want is to end up getting sued for copying someone else’s logo. Trademark and copyright infringement are common in all types of creation, particularly logo design.
Whether intentional or not, a copycat logo is a perfect recipe to sabotage a brand. We understand how difficult it is to develop an original logo concept, but copying other designs just because you’re running out of ideas or you’re too desperate to win the viewer’s attention is downright illegal.
This happens when a designer depends on color swapping or word change from the original logo. To avoid this, check the internet for design inspiration for your logo concept.
These are just a few of the many mistakes involved in the logo design process. Take note of these major pitfalls to ensure a compelling presence for your brand.
Remember that a logo is the most noticeable element of a brand’s visual identity, so it’s important to explore ways to create a well-designed logo. You can also seek the help of experienced logo designers to make the process easier for you.
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