As the business terrain becomes more and more welcoming to new players, it’s becoming much more challenging to get new startup ideas from the ground.
Still, this shouldn’t discourage you from going for your dream of running your own business. After all, we can all get by with a little help from our friends.
As a startup entrepreneur, these helpful ‘friends’ will come to you in the form of other companies you can synergize with in order to improve your chances of success.
By teaming up with professionals from the following firms, you’d be able to gain essential allies in your fight for startup survival.
1. Tax Compliance Company
Unless you have actual accountants or tax professionals on your team, it is quite imperative to build connections with a firm that can provide you with tax compliance companies.
Doing taxes, especially for a business enterprise, is a full-time job that requires meticulous care and dedication.
After all, taxation laws can be quite harsh on business owners, and you certainly don’t want your first major challenge to have anything to do with tax violations, right?
Now, you might think the only way to ensure tax compliance is to hire an accountant or pay a tax compliance company for their services, but it’s always an option to try and strike a cross-deal where you’d exchange services instead of payments.
That’s what corporate synergy is all about — both companies contributing what they can in the industry, for their own mutual benefit.
2. Marketing Experts
Not one business that exists today can survive without marketing. In order to reach prospective clients, you need to establish your brand, your brand story, and your overall marketing strategy.
This is something you must think of doing in-house in the long run, but while you’re still starting, it’s best to leave it up to professional marketing companies.
They can take care of everything, so long as you communicate to them what your startup is all about, and who your target market is.
It’s best to synergize with marketing companies that can provide both physical and digital marketing services, in order to cast the widest net possible, for better chances of your startup succeeding.
3. SEO Professionals
While it’s a good idea for your brand story to reach as many people around the globe as possible, you might want to localize your efforts to convert more leads into actual clients.
To achieve this, you might want to reach out to an SEO service provider.
For instance, if you’re looking to establish a startup in Kansas City, you’re going to need the help of Kansas City SEO companies because they already know the local demographic, hence they are in the best position to help your site, your brand, and your products/services get noticed online, and hopefully catch the attention of prospects in the area.
If you’re not getting enough online clout, chances are you won’t be achieving targets within the timeline you set your business out to achieve, so let an SEO company help you get there instead of wasting precious time not getting noticed at all.
4. Event Planners
Speaking of getting noticed, another great way to remind customers of your startup’s existence is by hosting community events like town halls, concerts, and the like.
For this, you would need to partner up with event planners.
Planning corporate events is no easy task, and you need a professional company that can help you set up a successful, safe, and well-organized event that everyone will be raving about for weeks.
Do not make the mistake of thinking you can single-handedly pull off a corporate event without hiring a professional to help you with it.
Sure, you might be able to do it after all, but keep in mind that the entire reputation of your business is at stake here, so it’s better to be safe than sorry.
5. Like-Minded Corporates
Finally, synergies are best made with corporations that share the same vision as you.
Startups and huge corporations are usually pitted against each other because they are thought to be in competition for the same limited market share, but there are actually a lot of opportunities for startups and corporations to team up and play to each other’s strengths.
You just really have to go through the process of finding companies with whom a partnership would make sense.
Trust that between the competition, cooperation can blossom because there is still enough space for multiple ventures to succeed.
Successfully establishing ties with the aforementioned companies can help your startup a great deal, and can certainly pave the way for many successful years ahead.
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