Search engine optimization is one of the most important aspects of digital marketing.

It helps to drive traffic to your website and build brand awareness. In this article, we’ll explain why you should focus on SEO while promoting your business online.


1. Google Handles More Than 9 Billion Searches Every Day

Every day, Google handles more than 9 billion searches — and that number is increasing each year. This means that anyone who wants their business to be successful needs to optimize their website platform for SEO if they want to rank high in Google’s search results.

Google is the most popular search engine in the world, with approximately 84% of all desktop web users using it as their primary search engine.

The fact that Google is so popular makes it a great place to start your optimization efforts. If you want to rank high in search engine results pages (SERPs), then it’s important that you optimize your website for Google.

2. Organic Search is Mostly the Main Source of Website Traffic

Organic search plays a significant role in how well most organizations’ websites perform and is essential to the user journey that leads to conversion or engagement.

Marketers are aware that Google controls a much higher share of the search industry than rivals Yahoo, Bing, Baidu, DuckDuckGo, and a plethora of other search engines.

A brand will always benefit from being widely visible as a reliable resource by Google and other search engines. Brands get there through high-quality SEO and a top-notch website.

3. SEO Focuses on a Positive User Experience, Not Just Rankings

SEO optimization is about providing the best possible user experience. By focusing on things like your website’s ease of use, navigability, and readability, you’ll be able to create a positive user experience that makes them want to come back again and again.

That means less time spent trying to figure out how to navigate your site or decipher its content; more time spent enjoying their visit; and more opportunities for conversions down the line.

The goal of optimization is to create a website that works. If your site doesn’t function properly or load quickly, you can be sure that users will stick around for a few seconds before they get fed up and move on. That’s why it’s important to make sure your website is optimized for user experience as well as search engine performance.

4. SEO is a Great Method for Understanding Consumer’s Voice

SEO reveals what consumers want and need, from identifying macro market movements to pinpointing consumer intent.

Speaking or writing, SEO data and formats provide us with crystal-clear signals of user intent and behavior.

It does it in a variety of ways:

  • Data from search queries,
  • SERP evaluation,
  • Data from analytics and AI insights.

5. SEO Can Increase Brand Awareness

Search engine optimization is a great way to promote your website and optimize it for traffic and conversions.

As more people find you through search engines, your site will become more visible to potential customers. This will provide an opportunity for you to get ahead of the competition and increase brand awareness among consumers.

There are many affordable ways to promote your business online, while also getting ahead of competitors who may not be utilizing any kind of digital marketing strategy at all!

You won’t see results overnight but with time, perseverance and dedication — SEO optimization can help boost organic search traffic which leads directly back to increased sales activity!

Besides, if you are just starting your venue, with the help of SEO, you can decrease the amount you spend on marketing for a small business.

6. SEO Has One of the Highest ROI

The overall ROI of your SEO is much bigger than you might first think, even though attempts to calculate it are not always precise.

Given the multitude of variables that affect SEO’s performance, the long-term ROI that this time-tested marketing tactic provides is actually very important.

The key reason why SEO is still one of the most often used strategies for long-term online growth is because of this!

For the majority of organizations, calculating your return on investment for paid search ads is simple, but your ROI for organic SEO doesn’t have to be accurate in order to be valuable.

You may be questioning how your SEO work is paying off, but there are numerous signs that show SEO has a greater ROI than other forms of digital marketing.

The fact that SEO is affordable, long-lasting, and becomes better over time, indicating that your initial investment will pay off in the end, is among the most crucial ROI indications.

7. SEO is an Affordable Way to Promote Your Business

SEO is a long-term strategy that requires time, effort, and patience to reap the rewards. There are many benefits of using SEO for your business. Among them, we can highlight:

  • It’s easy to implement. You don’t need to hire expensive marketing specialists or developers; you can even try to do it yourself without spending more than $100/month on good tools and plugins.
  • You don’t need to spend a lot of money on ads. You can get free traffic from search engines and build your brand awareness. It’s a long-term strategy that requires patience, but it will pay off in the end.

But…you Won’t See Results Overnight

SEO is a long-term investment. It takes time to work on search engine optimisation and deliver results, so you should be prepared to stick with it for the long term.

If you only do SEO for a few months, then you won’t see any significant changes in your traffic levels or rankings.

It also isn’t a magic bullet that will solve all of your problems overnight. It will take time before ranking higher on search engines leads to greater profits for your business because there are many other factors at play when it comes down to increasing sales and attracting potential customers online such as:

  • Your website design/layout;
  • The content on those pages;
  • How well those pages are optimized for mobile devices, etc.


Overall, SEO is a great way to promote your website and optimize it for traffic and conversions. It’s also affordable compared to other marketing channels and can be scaled to match the size of your business.

But it is crucial to keep in mind that a DIY approach is not the best idea, especially when it comes to highly competitive niches.

It would be a wise decision to entrust your platform promotion to a professional agency and focus on your business.

After all, attracting traffic to your website is not the final goal of your business, you need to work on retaining visitors to your platform and turn them into loyal customers.

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