Due to covid 19, we have seen many businesses getting shut down except the ones who were running it online.
The eCommerce sector saw a tremendous boom in growth during this pandemic since every consumer was locked down at home and was looking for services at his doorstep.
Considering this situation as an advantage many companies started taking their operations online.
But do you think just by creating a website and making few social media profiles you would be able to run your business successfully?
Every business needs promotion or marketing to reach out to its respective consumers. This marketing can be done through paid as well as free media.
Many businesses at the start feel hesitant to invest in paid media and hence they choose to go for free traffic. How do we get this free traffic?
Through SEO! SEO is known as search engine optimization that helps to get the free traffic on your website from various sources and hence improve the ranking in search engines.
Does every business need SEO? Yes. Nowadays every company wishes to make their online presence. They want to be Infront of their customers every time they are searching for their services.
SEO can be done by the website owner or by a third-party agency. If you are looking for SEO services in Melbourne then simply head over to google and search for an SEO agency.
Today we will discuss more the core reasons to get the SEO service for your business in 2021.
Changes in Algorithm
Google is the primary search engine that marketers look for while working on the SEO of the website. You might have heard about google updates in the past.
Google publishes its updated Algorithm to improve the user experience.
You might have created your company website in the year 2019 but there have been many updates by google till now which you would need to check to make the necessary changes in the website as well as the overall SEO strategy.
Failing to this could cause the overall ranking of your website and as a result, it could affect your total sales. Hence it is important to focus on SEO in 2021 as well.
Google Always Comes First
No matter how much time people spend time on social media platforms but when it comes to buying something or checking the reviews of any particular service then google always comes in their mind.
Right from any consumer-related service to any B2B product, everything gets searched on google no matter whether it is 2018 or 2021.
People still prefer googling before making any purchase decisions. Hence it is important as a company or a business to mark your presence at the place in Google.
With SEO you would be able to score the top position in your service or product categories in Google search engine.
All of the companies assign a specific budget to the marketing activities no matter how small or big it is.
As a marketing person or a business owner, it is always crucial for you to choose the best media for advertising or marketing which would suit your budget and also offer good ROI.
Most of the marketing platforms come with some sort of investment but with SEO you can rest assured of this issue as one does not need to invest a single penny in the SEO process.
You might need to invest in SEO personnel who will be taking care of this activity but if you have hired a marketing expert who is proficient in all digital marketing activities then you would not need to spend anything extra on this activity.
Long Term Results
If you are paying for any paid campaigns then your ad would be visible only till the time you are investing money in it and there are no chances of the growth invisibility in the future whereas with SEO the results are long term.
SEO is an ongoing process and one needs to update the website as well as the other processes on a regular basis.
Applying the right SEO strategies would certainly help you to get a good ranking and the results would last for the long term. As a result, you can also expect more sales in the future.