The launch of a new medical device is an exciting but exhausting time for everyone involved.
To execute it smoothly and on time, you need to make sure everyone at every stage of the process is focusing on the finer details and leaving no stone left unturned. One minor setback can force the entire launch plan to change.
So, let’s discuss the best practices that you should be following when launching your own new medical device.
1. Streamline the Process in Whatever Ways You Can
The process of launching a new medical device is no easy feat to master. So why not help yourself out by streamlining the entire process with Transperfect’s medical device solutions?
Manufacturers across the world are looking to simplify their global launches wherever possible, and AI automation solutions can provide you with efficient language processing to streamline your necessary translations.
These services from Transperfect will reduce costs, minimize risks, and also improve turnaround time.
2. Plan for Different Approval Timelines
Don’t let your launch be dictated by the looming FDA approval deadline.
The timeline of the FDA is super unpredictable and can depend on a whole range of factors, so plan for different approval timings so you’re always prepared no matter the outcome.
Make any adjustments wherever necessary and never rush things when they don’t need to be.
3. Set Clear Goals for Everyone
A medical device launch relies on input from a whole range of important departments, from research and clinical investigations to manufacturing and quality control to sales. The list could certainly go on.
So to make sure everyone is always on the same page and working together at the same time schedule, you need to set clear measurable goals across each department. Open communication is absolutely vital.
4. Make Sure Customers Know How to Use It
Any successful medical device needs people to know what it is and how they can use it, right? So train your sales team with a hands-on approach and make sure they’re clued up on everything they need to know.
They should know the product inside out. Create comprehensive ‘how to’ guides, device manuals, and even instructional videos.
5. Don’t Forget About Marketing
Marketing is a huge part of your medical device launch plan. There needs to be a clear and effective marketing strategy that communicates to target audiences about how it can be of value to them.
Create explainer videos, launch an informative and resourceful website, write up insightful case studies, and plan an impactful press release to get people talking.
6. Monitor the Results
A medical device launch doesn’t end on the official launch date. You also need to track the ongoing results of how the launch is going and whether your original sales goals are being met.
Make use of analytics and monitor whether everything is going as expected. If so, give yourself a pat on the back. If not, you might need to change your marketing plan once again to make sure the target is finally hit.
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