Email marketing is a surprisingly effective form of marketing. It helps businesses to stay connected with their customers and clients, delivering important updates and alerting them when new products, offers or services have become available.
However, many entrepreneurs give up on email marketing prematurely because they haven’t seen any definitive results. Fortunately, we have some effective tips and tricks that can help our readers with this predicament.
For this reason, we recommend you keep reading this article if you want to ensure your email campaign is as successful as possible.
1. Utilise Software
If you are attempting to conduct your email marketing campaign by messaging all your customers manually and individually, this is your first problem.
Instead, you should be using email marketing software. This will send messages to clients automatically, saving you a massive amount of time. What’s more, this software will organise your contact list, meaning only the relevant customers are messaged.
For example, email marketing software can send people a prompt if they were midway through buying something and then abandoned their shopping cart on your website. This also prevents you from spamming people.
2. Email Templates
Like anything, the emails you are sending clients and customers must be pleasing to the eye. As such, it’s worth investing in an email template. Not only will this make your marketing campaign look more professional but also encourage people to keep reading.
Furthermore, email templates can help the less tech-savvy to integrate buttons and hyperlinks into their messages. As these templates are also easily customised, you can tailor them to match your brand perfectly – from choosing the colour scheme to dragging and dropping images.
3. Subject Line
The subject line of your email is essentially the headline of the piece. This means it must be eye-catching and intriguing enough for people to open the email. But how exactly does one nail their subject line? Well, firstly, ensure that the information you’re imparting is newsworthy. For example, are you announcing your latest products? Are you hosting a competition?
What about an update regarding topical news? The subject line should also inspire a sense of urgency in your audience. You need them to open the message sooner rather than later, so it doesn’t get lost in their inbox. That’s why things like limited-time offers are often the subject of emails.
4. Varied Content
The main mistake that many people make with their email marketing campaigns is sending customers the same recycled content over and over again, for the sake of cost-effectiveness. However, nothing is more likely to ruin your relationship with a client.
Instead, it’s important to vary what you send. A monthly e-newsletter is an excellent example of this because the content is consistent and yet always fresh. Including graphics and videos within the email will also help make the content more engaging to audiences.
The number one way to improve the effectiveness of your email marketing campaign is to ensure the messages are tailored to your customers. We briefly touched upon this before when talking about using email marketing software.
By personalising emails, we mean sending content which is relevant to clients. For instance, if you have new products that are like ones they’ve bought in the past, pop them a message. Send a follow-up email if something on their wish-list has gone on sale. Address your emails with their name to catch their eye.
These are our top tips for ensuring your email marketing is successful. Keep them in mind when designing your next campaign and we feel certain you’ll see better results.