Have you noticed that digital signage is everywhere now? From digital billboards to video walls, businesses are fighting for your attention with everything they have.
They’re not just jumping on to a new fad, either. Digital billboards and signage offer a wide range of benefits to different industries.
They’ve quickly become an affordable, convenient way to enhance your messaging, advertising, branding campaigns, and the space you manage.
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Monetization of Environments
Operators of commercial properties, transit hubs, condo buildings, parking garages, and more often look for ways to monetize their environments.
Generating ad revenues is a great way to monetize a utilitarian environment like a lobby, waiting area, bus stop, or a busy corridor through a commercial property.
Digital signage is much better at attracting attention than traditional billboards and posters. Plus, you don’t have to replace advertising materials every time advertisers change or decide to launch a new campaign.
Digital billboards are also quick and easy to install. You’ll have your ad-supported network up and running in no time.
Digital billboards can even leverage big data to sell programmatic advertising. Programmatic advertising is where advertisers use data to automatically buy advertising space.
They use data insights and analytics to find the best options to place their ads.
It’s widely used in online advertising and is increasingly put to use in digital out-of-home media, thanks to the data collection capabilities of digital billboards.
Brand Activations
Brands and marketers today are reaching audiences by creating more personal, live impressions on their potential customers.
Portable digital billboards have changed the game when it comes to outdoor, public brand activations. You no longer need expensive truss-based setups that require permits and inspections.
The right digital billboards can be set up with just a forklift, anywhere you need it.
Brand activations can take place anywhere. They might happen in a public place like a park, square, or outside a busy transit hub, or they can be integrated into an outdoor concert or festival.
They can also be part of a trade show or conference. In every case, they need to lure audiences in so that your team has the opportunity to make a lasting impression.
The best digital signage software makes it possible to create gamification experiences, utilize touch and gesture control, or even implement Augmented Reality aspects to your activation.
These features will help you create a truly unique experience that will make a deep impression on the people you reach.
Wayfinding
Property managers, event organizers, venue operators, and transportation organizations all have highly demanding wayfinding needs.
Anyone who has ever struggled to find their way through an airport or find the right store at the mall knows how important clear wayfinding signage is and how the absence of good signage can create chaos, confusion, and missed opportunities to generate more revenue.
Portable digital billboards are the perfect solution for events that have unique wayfinding needs, such as concerts, sports, conferences, trade shows, and other events that might rotate through a venue or outdoor space.
It’s easy to update wayfinding information to fit any need, as well as integrate programming information and sponsor activations.
Event Networks & Sponsor Activations
Events have unique communication demands. They need to balance programming, context messaging, wayfinding, and real-time alerts.
From crowd control to public health, event organizers need a clear, noticeable way to communicate passively with event attendees.
Attendees should be aware of all entry and exit points, how to report suspicious behavior, where to go if they need help, and what to do in an emergency for their own and everyone else’s safety.
Meanwhile, event organizers often have to balance these communication needs with the needs of their sponsors.
Portable digital billboards allow organizers to create flexible playlists that seamlessly integrate sponsorship activations with their own communication demands.
They’re a great way to stay on top of messaging while still driving revenue through ads.
Donation & Self-serve Kiosks
The right digital signage can also double as donation or self-serve kiosks, especially with touchscreens.
Donation kiosks are a great way for institutions like hospitals to fundraise, while they can also be deployed for pop-up events or in commercial properties during fundraising campaigns.
Self-serve kiosks can be used to streamline the ordering process, cutting down on labor and staffing costs while enhancing the visitor experience.
They’re an excellent self-serve solution for pop-up and outdoor events.
Digital signage is becoming an integral part of property management, advertising, brand activations, fundraising, and more.
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