Optimizing your site can be difficult, particularly as there are a number of algorithm updates that make it anything but simple. However, it is not impossible to get the results you desire by staying on top of the latest trends. Whether you are using an SEO Essex service, or you are optimizing your website inhouse, we have all the latest on what you should be doing to get the best results.
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Prioritize The Creation Of Exceptional Content
One of the biggest trends when it comes to SEO in 2019 is the creation of outstanding content specifically tailored to your target audience. The content not only needs to be up to date, but it should be written using reliable sources with links to those sources. By creating content that has been well researched and optimised you can then begin to raise the authority of your site following the E.A.T guidelines.
Do Not Forget About E.A.T
In August of 2018 Google rolled out a core algorithm update that specifically targeted your money or your life sites. This now means that Google has now begun to look into the backlink profile of a site as well as the content that is being written. If your content is seen to be misleading or hateful in any way, Google with then automatically give you the lowest E.A.T rating and no longer crawl your site. However, this can be prevented by optimizing an author bio as well as the about us pages to show expertise in the field you are writing about.
Once this has been completed, you will then need to optimize all the poorly performing content to ensure that every page holds value. Whether this is optimizing for specific keywords or refreshing the information located on the page, this can help to raise the overall value of the onsite content.
Purging your back-link profile is yet another way for you to boost your E.A.T rating are then working to build the trustworthiness of your site. By ensuring that all backlinks are relevant, this can help to fully optimize the site and influence the Google SERP results.
Invest In Technical SEO
In addition to building up the E.A.T rating of your site and backlink profile, it is also beneficial to invest in technical SEO as this has a wide range of benefits. Not only will this help to improve the loading speed 
of your site but improving your JavaScript to ensure it is optimized will help to create a smooth experience for users. Whether you are running a large website for an established business or you are a start-up looking for your big break in the industry, technical and on-page SEO is the perfect way to achieve this.
Ranking For Appropriate Audiences
The final trend to look out for when looking into SEO is the choice of platform that you are placing your content. If you are creating podcasts, for example, platforms such as Spotify, Google Play and iTunes are the ideal way to reach your target audience and generate leads to your website. In addition to this, other platforms allow you to create video content with relevant links to generate traffic to your site.
Whether you are looking to get ahead of your competitors before the new year, or you are new to SEO, these trends are the ideal way to boost visibility and keep your business ranking well on Google. Where will you start?
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