If you want to help your brand gain more recognition and respect in your community, you need to focus on boosting brand awareness.
Using promotional marketing campaigns to achieve this goal is highly recommended. To get started, you’ll need to decide what type of valuable gift you’ll be sending out during the campaign.
To assist you, here are five classic promo gifts you can use to boost brand awareness:
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1. Hats
Hats are one of the best selections to take into consideration if you want to go with a wearable that is sure to appeal to a wide range of customers.
You can easily find hats that work because there are several styles available that will appeal to the majority of buyers.
Hats are also made in a way that makes it easy to print your brand on them. By using this strategy, a lot of new people will become aware of your brand and start to wonder what this mystery company can do for them.
When developing any wearable item for a promotional marketing campaign, it’s important to make your logo apparent while also keeping it stylish, as doing so will help propel public interest in your brand effectively.
2. Tote Bags
The most effective, valuable promotional marketing initiatives have traditionally been focused on wearable merchandise.
That being said, you should use caution when defining what “wearable” means, as you do not want to limit the possibilities at your fingertips.
A lot of wearables are actually accessories rather than garments. Branded tote bags may be purchased in large quantities for a low cost and will offer your consumers a tremendous amount of practical value as well.
Your customer will enjoy the tote bags even more if you create them to be hyper-stylish and functional.
Your goal is to have them walk around with their tote bag in public so that your brand can find its way in front of thousands of new, money-wielding eyes.
3. Pens and Notepads
Especially if you’re marketing at a trade show, or a similar business-minded event, giving out quality pens and notepads is a fantastic way to stand out from all the other booths.
You can gain a ton of value from your promo merch by using them to cultivate new business relationships.
You may even find yourself landing a client that will consistently buy your products in the future if you play your cards right.
Many people hate pulling out their phone constantly when they’re trying to make valuable networking connections, so giving them a quality pen and notepad to take down contact info, and to jot down ideas with, can be a lifesaver.
The more you demonstrate your knowledge of the business mindset, the more likely you’ll be to craft valuable connections.
4. T-shirts
T-shirts are possibly the most adaptable item of clothing that is available, and they are another highly traditional wearable promotional gift that you can consider for your next campaign.
It’s beyond simple to create t-shirts with your brand on them while ensuring they are fashionable enough to inspire customers to actually wear them out in public.
Consider your audience’s fashion and practical needs when designing your shirts, and you’ll find your campaign that much more successful as a result.
If there are specific design trends that are popular in your community, you should consider how you can adapt them to fit your t-shirt’s presentation (while keeping your logo front and center).
You want to inspire as much loyalty in your audience as humanly possible, after all, you must take every step of this journey deadly seriously.
5. Keychains
If you want to give out a truly classic promotional item, you need to consider buying a bulk order or branded specialized keychains. People love getting keychains, and some people even collect them.
Few things are as frustrating as losing your important keys or fobs, so having a handy keychain gifted to you can be a real game-changer.
When giving out keychains, you may want to consider pairing them with an attachment that has your contact information neatly printed on it, so that you’ll make it that much easier for future customers to reach out to your company about its services in the future.
Boost Your Brand in 2023
By using promotional marketing campaigns, you can easily boost your brand’s sales and recognition in 2023 (and beyond).
Be sure to carefully craft your campaigns in a way that targets your audience’s tangible needs, and they will be much more likely to become a resounding success.
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