In the past, business promotion was all about handing out leaflets, placing a newspaper ad, and spreading awareness through word of mouth.
Fast forward to the 21st century and the advent of technology and digital media have opened the doors to many more methods of advertising and promotion.
Advertising your products or services is essential if you want to experience significant growth and success within your business. If people don’t know about you, then they’re not going to buy from you!
With the endless number of promotion techniques and tools that are now available, it’s actually pretty easy to get your business out there in front of your target audience.
You can use more than one of these tools in combination with each other to maximize your marketing efforts.
Here are some of the best ways you can promote your business to enhance your brand awareness and generate more revenue.
Create Engaging Videos
Video production is becoming increasingly effective as a form of marketing. By producing creative videos, you can hook your audience and keep them engaged in your business.
Placing your unique branding and your logo onto the videos strengthens your brand identity and boosts your brand awareness, both of which are extremely important in any effective marketing strategy.
Your videos can be used for online ads and TV ads, or you can put them on your own website to showcase what your brand is about. You could even produce videos for your events or onboarding sessions.
If you don’t have an in-house film crew, you can outsource your video production to expert companies like Zipinmedia. They will create professionally filmed and edited videos that you can use in your marketing campaigns.
Use Social Media
With the billions of active users on social media every single day, every business should be using at least one social media platform.
It presents the opportunity to reach a massive number of people, which can help you to expand your business and build a wider audience.
Social media also enables you and your employees to make genuine connections with your audience and engage with them on a human-to-human level.
You can create specific posts that inform your customers of upcoming launches or products to build the hype around them.
If you’ve decided to follow tip number one of this article, you can also post your professionally made videos to showcase your products and inject some personality into your posts.
The best thing about social media is that it provides the ability for you to organically grow your brand. There are paid ads available on most platforms, but they are not necessary to see growth.
Providing valuable content and interacting with your followers will work just as well.
Use Podcast Advertisements
There are currently over two million podcasts and more than 48 million podcast episodes available online and these numbers are only set to increase.
With the rise in popularity of podcasts over the past decade, they provide an amazing opportunity for you to grow your business.
Podcasts have some of the most engaged and loyal audiences. They have built up a number of followers but listen to them every week and trust their opinions.
Therefore, if these podcasters are advertising your business, it’s likely that their listeners will want to learn more about you based on what their favorite podcasters have said.
Try Out Influencer Marketing
Influencer marketing is relatively new. In the past few years, the rise of social media has called the rise of inferences. These are content creators that have built up a loyal and engaged audience who trust their opinions.
A great way to promote your business is to partner up with influencers in your marketing campaigns. Usually, you will send them some products in return for posts on their social media channels.
The overall aim is to widen your reach and increase brand awareness to generate more leads and sales. The importance of marketing is set to be a multi-million dollar industry within the next five years, so don’t sleep on it!
Make the Most of Email Marketing
If you’ve built up a strong email list, you should be using this list to promote your business even further. If you have new products or services that are launching very soon, make sure you let your email list know.
Email marketing has the ability to generate more sales than social media, depending on your specific audience. If you know that your demographic is more likely to respond to an email over a social media post, email marketing is perfect for your business.