Over the years, Nabisco has stopped selling a variety of cookies, including some Newtons flavours and distinct brands like Cookie Breaks, Swiss Creme Cookies, and Kettle Cookies. As of 2015, the Hometown Favorites website shows more than 12 Nabisco cookie brands that were no longer produced.
Oreos and Fig Newtons are two of Nabisco’s most well-known sweets. Nabisco is short for National Biscuit Co. The business got its origins in Massachusetts in 1792 as a bakery that produced and sold biscuits known as “pilot bread” for sailors travelling by sea. Since then, pilot bread has not been produced.
The popularity and durability of traditional sweets like the Fig Newton can be attributed to strong customer loyalty. New cookies and crackers have been tried out by the company, some of which have since been discarded. For instance, the blueberry, apple, cranberry, and cherry flavours of Newtons were withdrawn. The following cookies were introduced but later discontinued: Butter Cookies, Cookie Break Cookies, Giggles Vanilla Sandwich Cookies, Kettle Cookies, Melody Cookies, Snaps Cookies, Swiss Creme Cookies, and T.J. Bearwich Cookies.
Another Nabisco product and one of the company’s original nibbles are wafers. The Brown Edge Wafer has been phased out as of 2015, along with savoury crackers and chips such Tuna Twists, Flings, Sip & Chip Snack Crackers, and Cheese Tidbits.
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