As a company, you depend on your data and information to help you make informed and educated decisions. You often become bombarded with so much information that it’s overwhelming.

A simplified way to work around the data overload is with data visualization tools. These tools allow you to display all location-based data on a custom, interactive map.

When the information is plotted, users can customize how the data shows on the map, quickly identifying trends and patterns that need to be acted on.


How to Use Map Data Vishow These Tools Help Make Sense of Your Data

With different data visualization tools, users will be able to perform the following tasks:

Uncover New Business Insights

Quickly see your data mapped out across a geographic area. Identify significant trends that may not have been clear before while noting new patterns within the customer demographic.

Help Others Understand the Data Available

Plotting all the data on a map makes it effortless to understand. A solid visual reminder of where the data sits and how it’s working for your business can make all the difference to your findings.

Present the Data in an Attractive and Professional Format

The solid visual aid and beautiful nature of the maps make it a simple marketing tool for your business. The maps are ideal for presenting the data to other team members, sales teams, or management.

Customize the Maps to Your Preference

A generic map doesn’t hold the same power as a custom option. With a wide array of tools available, users can incorporate their unique needs and highlight the essential information.

Find a Google Maps Hybrid Software

Always look for mapping software powered by Google, the company responsible for geographical and spatial data.

As Google Maps continues to revolutionize how society navigates the world, the power can become harvested and revolutionize how you interpret your data.

Google map integration allows all navigational features within the platform to remain readily available to all users.

Any route optimization, planning, or boundary development integrates with Google Maps to establish an accurate design overall.

How to Use Data Visualization Tools

Step 1: Always Input Your Data

The map data visualization should hold two separate views within the software: DATA and MAP. Enter the data through the “Data” functionality to integrate it into your map. Most software allows direct uploads, copy and paste, or manually inputting the details.

Step 2: View the Data on an Interactive Map

Once the data enters the software, click the “Map” functionality to view an interactive and visual representation of the details. Users can zoom in and out on the map, looking at the entire country or region.

Step 3: Customize the Map to Match Your Needs

A map is only helpful if the data benefits your company. Customize your maps using a variety of interactive data tools. These options may include various aesthetic components, data visualization features on Google Maps, geographical features like street names, and more.

These features will often include the following options:

Heat Map Tool

The heat map identifies density points on your map according to the location data you input. Higher density areas are darker, while lighter density areas are more lightweight.

Boundary Tool

Mark boundaries on your map to aggregate numerical data according to the area types you’ve selected. These boundaries may include countries, states, cities, or specific boundaries you’ve reestablished.

Save, Export, or Share Your Map

Exporting the map when you’ve updated and customized the appearance is simple. The most mapping software will allow private sharing, embedding the map into a website, or controlling access through the dashboard.

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