No matter your industry, it’s important to have an email list. Why?
Well, for starters, online shopping carts that require registration often auto-magically add your subscribers to your mailing list (provided you have permission).
The additional subscription boosts traffic and makes it easier to reach out to those visitors when they’re ready to check out (commonly referred to as “cart abandonment”) and increases sales by 25%.
Secondly, email marketing can be one of the most effective ways for generating leads and growing sales.
With the right strategy and tactics implemented correctly, marketers can see lead generation rates increase up to 400%. Keep reading to learn essential tips to get more people to your newsletter subscriber list.
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Don’t Keep Your Email Subscription a Secret
Better yet, make it clear on your website, landing pages, and blog posts that you have an email subscriber list. If possible, include an application form or link for people to join your list..
Also, be sure to note updates, promotions, and special offers in your email newsletters. This will keep readership high and encourage them to visit your site more often.
Leverage Pop-up Forms
Pop-ups are becoming increasingly difficult to block on the web. In fact, they are actually a great way to get more people to sign up for your email lists because they encourage people to interact with your site.
Many people think that pop-ups are annoying. But that’s why they work! Even though it can be a hassle to deal with them once they’ve popped up, remember that you’re giving your audience an opportunity to take action and act on it.
In addition, consider using pop-ups for your own website as well. You can also have pop-ups bring people back to specific pages or sections of the site without putting them through a full site search.
Offer a Special “Subscribers Only” Incentive
If you’re looking to get more people on your list, consider offering something special in exchange for their email addresses.
The important thing to keep in mind is that you can’t create an incentive for a specific group and an incentive for everyone else.
For example, a designer’s email may ask to “subscribe to our newsletter examples” to get special discounts on products or services.
Or perhaps you could offer an extra 10% off your e-book if readers provide their email addresses.
By tying your interests with the readers’ personal interests, you can create loyal customers who’ll be more willing to purchase from you in the future.
Demonstrate Immediate Value
While you are encouraging your readers to sign up for your email list, make sure to demonstrate immediate value.
This can include sending an information-rich email newsletter at the first sign of a new subscriber or offering special introductory discounts for existing subscribers.
Give Them a Sneak Peek
Once you’ve collected a few email addresses, be sure to offer your subscribers exclusive content. This can include insider stories, updates, sneak peeks at future content, or information about other products and services.
Showcase Social Proof
Social proof is a powerful, persuasive technique that comes in handy when trying to get more people to subscribe to your email list.
It’s a simple concept: find testimonials, quotes, or even reviews from other subscribers who are willing to back up your business.
This gives your audience more confidence in you as a company and shows them that they aren’t alone on your email list.
Add an Opt-in Field to Resource Landing Page Forms
If you’re not already doing so, offer an opt-in option on resource landing pages like “How To” and informational articles.
This will lead people to form an opinion about you and make them more likely to sign up for your email list in the future.
Be sure to use social media buttons in the footer of each email newsletter you send. This will increase the likelihood that your audience shares your content with others, which will lead to more subscribers.
As with any of these tips, make sure you test your hypothesis before implementing a full-scale campaign. And remember, if all else fails, consider offers that include free gifts or discounts.
Test to Find Out What Works and What Doesn’t
Test the effectiveness of your email campaigns by sending them to a sample group and seeing what percentage of people sign up.
Then, use that information to get more subscribers when you’re ready to launch more standard email campaigns.
The Bottom Line
While getting more people to sign up for your list is important, what matters most is the quality of your email campaigns.
If you’re sending out information that’s not relevant to your audience or your business, they won’t be interested in what you have to say.
But remember, email marketing isn’t just about making sales. It’s about creating an effective relationship as well.
With the right strategy and some well-thought-out tactics, you can build a loyal customer base who will continuously come back for more.
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