Customers can acquire a J.C. Penny catalogue by contacting the company’s customer service department at 800-322-1189 and requesting to be added to its mailing list for promotions. In addition, the J.C. Penny website features a customer care chat option and a catalogue request page.

In 2009, J.C. Penny stopped their huge “Big Book” catalogue, but in March 2015, it brought it back. The revised catalogue is 120 pages shorter. The decision to bring back the print catalogue was taken after market research revealed that many customers only visited the internet store after perusing the catalogue. The J.C. Penny website also features virtual advertisements that can be perused.

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