It may only take less than a minute for someone to form a judgment about you, your company, and your brand.
And whether you like it or not, people’s opinions of your business can either help cultivate your relationship with potential customers or put you at a significant disadvantage. So, what were your customers’ first impressions of your organization?
Your customers’ first encounter with your company must be positive. But how do you make that possible? While almost everything has gone digital in this day and age, a well-designed business card never gets old.
Despite the amount of automation and other tech advancements available to connect with people nowadays, they remain irreplaceable.
Read on as we share how business cards remain relevant for your potential customers and clients and what you can do to capture brand recognition and recall through them.
- 1 How Business Cards Can Create Lasting Impressions
- 2 How to Design Your Business Card to Garner Brand Recall
- 3 Use Business Cards to Establish Your Brand
How Business Cards Can Create Lasting Impressions
There are several ways a business card can help people know and remember your brand or company wherever they may be. Find some of these below:
Increases Awareness of Your Brand
Giving out a business card at a networking event is not new. To this day, it can still play a huge role in gaining respect and attention from your prospective customers.
A business card won’t only give people your business’s contact information. It also provides a precise snapshot of what your brand offers.
There are many more advanced ways to spread the word about your company and its services. But not everyone may have access to or likes to use smartphones and the internet.
Besides, business cards always come in handy whenever and in whatever way you want to showcase and market your brand, making it more visible to everyone.
Provides a Tangible Way to Connect
Unlike digital mediums, physical business cards provide a tangible way to connect with potential customers. It has a more personal touch as you greet people and extend handshakes when handing a business card.
Remember that people value warmth and personal greetings. And one of the best possible ways to do that is to introduce your brand through a well-designed business card.
Exhibits Legitimacy and Preparedness
Earning people’s trust is vital to building a relationship with them and turning them into paying and loyal customers. And having a business card to promote your brand is a great way to gain their faith and confidence in what you offer.
Providing business cards makes your company more legitimate. It also helps you exhibit preparedness.
When you run into a prospective client, a business card can make a good impression, showing them that you’re always ready to serve them at a moment’s notice.
How to Design Your Business Card to Garner Brand Recall
While business cards are a powerful physical tool to connect with a prospect, they are not all created equal. If you want to generate a great lasting impression using a business card, consider the few tips we’ve rounded up below.
Choose a Design That Stands Out
People can make instant opinions about your brand based on the design of your business card. So make sure to choose something that stands out. Here are some ways to spruce up your calling card and make it more memorable:
- Go for a minimalist design
- Choose a unique yet legible typography
- Use a sleek and black design
- Opt for a photo-centric design
Go for High-quality Prints
Having a solid design and the key information for your business cards is useless if they are flimsy and unreadable. Potential customers and clients can get disappointed if they can’t make out what’s written on your business cards.
Therefore, go for a high-quality printer for business cards to ensure impressive results and grab the attention of prospects.
Create a Unique Customer Experience
Creating a unique experience for your customers can help make a lasting impression. Besides designing your business cards as a source of contact information, you can be more creative by engaging prospects with the following:
- Add a coupon code or discount deal to attract customers to your services.
- Incorporate your design onto items that potential customers might value, such as a bookmark, sticker, or magnet
- Put a QR code to link your online marketing materials and connect people to your website, videos, or blogs.
Use Business Cards to Establish Your Brand
Business cards can be a great tool to build a connection with your prospective clients and customers. So, make sure to invest in creating something that tells the story and essence of your brand.
Also, don’t forget to be deliberate in providing the information you want to share and communicate through them.
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