If you’re looking for a way to improve the quality of your digital marketing campaign, then you need to make it easier for you to collect information and ensure you are meeting the needs of your user.
A lot of people use the internet to find the product and services they require. It is important for you to take a closer look at extensions that you can attach to your internet browser that can make it easier for you to meet the needs of your user. What are a few examples of browser extensions that could be helpful for you? Take a look below.
One of the top browser extensions you should be using is called Moz. Moz is a great extension that will allow you to track a domain authority of your website.
You want your website to be viewed as an authority in the field because it will improve its overall ranking.
The higher your domain authority, the higher your ranking is going to be. Now, there is an extension that will let you know exactly what your domain authority is.
This extension is particularly handy if you are taking a look at your website and want to know how your competitors are ranking.
If you visit a competitor and find that they are ranked ahead of you, you can figure out what you need to do to emulate their websites.
2. Redirect Path
Even though this browser extension is not incredibly popular, it is very important if you want to improve the quality of your technical SEO campaign. As time marches forward, your web addresses are going to change.
Perhaps you are deleting all content. Maybe you are consolidating your pages. This extension will help let you know if something goes wrong.
You can figure out if a redirect on your website is broken. You can also figure out if something is not working properly. Then, you can address it before it starts to impact your website traffic.
The next browser extension that you may want to use is called Ubersuggest. This is an extension that allows you to take a look at keyword data right from Google search results themselves.
In addition, based on the keywords you use, this is an application that can pull up related keywords. That way, you can figure out other terms that you may want to target with your digital marketing strategy.
There is a convenient dashboard that will put all the information in front of you, allowing you to figure out exactly what you need to do to attract the right type of people to your website.
4. Similar Web
Publishing content on the Internet is a popularity contest. Everyone wants to generate more traffic. Even though more traffic does not necessarily mean you are going to generate more revenue, the two do go hand-in-hand.
This tool can give you an accurate picture of traffic estimation when compared to other websites on the internet. Now, it is possible for you to collect traffic data on certain websites without having to visit those websites themselves.
You can take a look at the bounce rate, the number of pages people click on, the average number of monthly visits, and the average amount of time people spend on that specific website.
This is valuable information you can use to improve the quality of your digital marketing campaign.
5. Meta SEO Inspector
If you are wondering why your traffic is dropping, you might have a lot of mistakes on their website.
This is an extension that will quickly figure out if your attacks have them set up properly. You can take a look at your website, analyze it for errors, and fix them to improve your ranking.
This is a powerful extension that is relatively easy to use.
6. Check My Links
You might also want to take a look at this extension, called Check my Links. If you are focusing on the quality of your technical SEO campaign, you need to have access to quality link data.
External links and internal links both play a role in the ranking of your website.
This is an extension that will take a look at all of your internal links, giving you the exact numbers, you need when you are taking a look at your own pages or those of your competitors.
You can take a look at invalid links, redirecting links, and other information that will let you know how your internal links are performing.
Social media is an incredibly important part of your digital marketing campaign. It is important for you to do everything you can to leopard it to drive traffic to your website.
As you are researching, you might be wondering how many social media shares a given article has gotten. You also might want to figure out if that website has collected a lot of blanks.
That is exactly where this extension can help you. You can take a look at the most popular articles on the website, take a look at the number of shares that article has gotten, and figure out what type of content you should start making.