Today it is impossible to imagine a successful business that does not have a website. It doesn’t matter what you do; to attract the attention of potential customers, partners or employees, you need to have your resources.
However, not every site is of high quality and effective. Today we want to talk about the main criteria for a good place that will benefit the company.
The Main Criteria for a Quality Site
The average cost of website development is approximately the same for any project, but not always both customers receive the same quality product for the same price.
So, before you order the site’s development, you should immediately understand how it should look and what requirements it must meet.
If you can still play with the design and develop new, unusual solutions, the conditions are the same for everyone.
1. Fast Download Speed
Each of us has come across a site that takes a long time to load. After waiting 10 seconds and not getting the desired result, most clients close the tab and never return to this site.
According to a 2017 Google/SOASTA study, a website that takes 10 seconds to load has a 132% higher bounce rate.
A large number of bounces leads to losing a potential buyer and the search engine seeing user behavior and no longer showing your site in the first 10 results.
Of course, on the one hand, this makes the platform more beautiful and exciting, but no one wants to waste precious time loading a page.
People are ready to use a less attractive but faster and more convenient site.
2. Should Be User Friendly
UX/UI specialists ask so much for their services for a reason. They know precisely how to make the user interface both beautiful and user-friendly.
A site where a person can find the necessary product or information in just 3 clicks is convenient. It allows you to speed up the work on the site as much as possible and achieve the desired result.
Another point to keep an eye on is the placement of advertising. It should not be too much, and most importantly, it should not cover the pictures or buttons on the site.
Also, in corporate website development, a good solution would be to adapt the site to the needs of people with disabilities.
3. Good Mobile Version
According to statistics, 6 out of 10 people visit your site through a smartphone, and this figure is even higher in the case of social networks.
That is why it is necessary to have a high-quality mobile version of the site. It should open quickly and format to fit the screen.
To make sure your property is mobile-friendly, you can run this in the Google mobile site tester. If the result is bad, you need to find developers in a short time.
4. Have Cross-browser Compatibility
Today, many browsers range from the standard Internet Explorer to the newer and more convenient Google Chrome, Mozilla Firefox, or Opera. Your site should look equally good on each of them.
5. Optimized Content
Your site must be useful to the user, so there must be dry information about your company or products and a blog, photos, or videos that will help a person get the necessary information or choose a product.
For content to be considered optimized, it must have a specific structure. So, the text should contain headings, bulleted or numbered lists, and keywords.
At the same time, pictures and videos should have captions, according to which search engines will understand what is shown on them.
The better and more relevant the content is, the more your site will stand out from the competition.
6. Clear and Compelling Calls to Action
If you have an online store, there should be a call to buy it next to each product. Usually, these are the “Buy” or “Add to Cart” buttons.
Making a purchase should take only a few minutes; everything should be as clear, logical, and fast as possible.
If you have an information resource, you need to offer customers links to similar materials you link to. It is essential that the hyperlink does not have the word “here” or “learn more” but corresponds to the semantic load of the page.
7. Search Engine Optimization
Each site should cooperate with an SEO specialist. It will help make your site look attractive to search engines, which will appear more often.
Creating a well-optimized website for search engines is a complicated process requiring specific knowledge.
Here, the importance is paid not only to the site’s overall design or content creation but also to various little things, such as the URL of the page and hyperlinks.
It is also worth noting that both internal and external optimization exist. According to Google, a site can be considered successful if there are enough external links to it, but if there are too many of them or they are placed on low-ranking sites, the search engine may suspect you of fraud and generally stop showing your site in search.
At first glance, SEO is simple, and anyone can do it, but in practice, it turns out that this is a science that works by its own rules.
8. Must Be Available
To increase the popularity of your brand, you should not just start a website but also maintain social networks that will link to your platform. It will increase interest in your product and make it even more accessible.
9. Good Hosting
When choosing a hosting, you need to pay attention to the price and its reputation. If the hosting starts to fail or there are problems, your site will crash, and for some time, it will be unavailable to users.
It is necessary to choose only proven and high-quality hostings to prevent this.
If your site involves registration and making payments, you need to take care of the client’s data security.
The better protection you provide, the better. In the case of security, there is no need to save here; otherwise, you may get additional problems.
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