United Airlines has been the punching bag of the internet for over 24 hours now since the unfortunate incident involving one of their passengers.
But the latest hit to the company may be the one that truly shakes them the most--in their pockets.
Earlier today, it was reported that United's stock had dropped by 4%.
For a company like United, 4% can be quite a pretty penny. In this case, it certainly was: $1 billion was punched off of the company's market value.
As some internet commentators mentioned, the price drop could have paid for each passenger on their flight to have their own private jet to the destination.
The stock drop was one thing, the news of the stock drop was something else. Word spread like wildfire and fed the internet, raising the anti-United clamor to a roar.
United CEO Oscar Munoz made his third apology for the incident this afternoon, saying:
"I want you to know that we take full responsibility and we will work to make it right. I promise you we will do better."
Read more on the next page.