Coke debuted a new patriotic design for their cans over the weekend to commemorate Memorial Day.
To celebrate its 75-year partnership with the USO, Coke has released a red, white, and blue can featuring the lyrics "I'm Proud to Be an American" from the famous song, "God Bless the USA." These cans honor the armed services and will be available through Independence Day Weekend next month. They come in a special 16-ounce can, but the design is also featured on the 12-ounce cans carried in 20, 24, and 35 packs.
The limited edition cans are meant to promote the "Campaign to Connect" initiative, co-sponsored by the USO. The objective of the campaign is to get one million messages to members of the armed forces.
Coca-Cola is one of the founding partners of the USO. From humble beginnings writing letters, sending care packages, and performing shows overseas, the USO dedicates itself to bringing relaxation and entertainment to the soldiers, sailors, airmen, Marines, Coast Guard, reservists and National Guard where they need it most. The USO has made connectivity one of their top duties, keeping men and women in the armed forces connected to their loved ones at home, making it never seem too far away from home, wherever they are.
If you're interested in taking part in the USO's "Campaign to Connect", here are a couple ways you can help:
Visit USO.org/connects – the USO's new digital message platform – and send as many messages as possible beginning February 4th.
Share a personal message on your own social channels to service members and their families using #USOconnects
Help spread the word – encourage friends, family, neighbors and co-workers to do the same.