Jaden Smith has a company that creates a product called "Just Water", and there's another company with a vegan product called "Just Mayo". So, naturally, sparks are flying.
Smith's Just Foods, Inc. has filed suit against the Bill Gates/Peter Thiel-backed Hampton Goods because the fonts are simply too close to one another. Just Water and Just Mayo both have packaging that emphasizes the 'Just'. This, as you can imagine, has the potential to be confusing to consumers. Here, judge for yourself:
I can't imagine mistaking mayo for water. I'm not sure anyone could. But it seems that in the high-flying world of celebrity product releases, there Can Be Only One.
This isn't even the first time that Hampton Goods has faced trouble - two years ago the FDA decided that they couldn't use the world "mayonnaise" on a vegan product, since mayonnaise requires egg as an ingredient. 'Just Mayo' seemed to be a valid dodge to satisfy the FDA. But oh, that font.
I'm not sure who we're supposed to root for - or against - but hey, fans of bloodsport: the aforementioned High Flying World of Celebrity Products has seen two challengers enter the field of combat. May the Justiest Just win, and win justly.