Carrie Fisher––Princess Leia of Star Wars fame––suffered a heart attack near the end of a transatlantic flight from London to Los Angeles on December 23 and held on until this Tuesday. Tributes poured in from heartbroken fans who admired the actress and noted author for her intelligence, her sharp wit, her mental health adovacy and her contributions to film, stage, and television.
Then Cinnabon––either everyone's favorite or not so favorite dessert item––decided to weigh in. Disaster. The tweet has since been deleted, but here's the gist of it for posterity's sake.
The company tweeted the following photograph...
...with the following message:
RIP, Carrie Fisher. You'll always have the best buns in the galaxy.
HA! Get it! Cinnabon? Leia's trademark hairstyle? Yeah? Yeah.
Twitter users pounced immediately, criticizing the company for what they saw as a shameless opportunity to promote its brand.
Check out some of the reactions:
Others came to the company's defense, however. Their argument? The inimitable Fisher would have loved the tribute.