Barbie's Got Back: Mattel's New Competitive Curveball

Barbie's Got Back: Mattel's New Competitive Curveball

COMMENTS
Psychologists and moms alike have for years condemned the unrealistic physique of Barbies as a psychologically-detrimental ideal for developing young girls. Fair enough. I have certainly never had my tatas stand so fiercely at attention atop a 16-inch waist, while strutting on my tippy-toed gazelle legs and carelessly tossing my cascading blonde hair over my shoulders. Oh, and all while never bending my elbows. However, after losing approximately $500 million in sales to Hasbro via their Elsa dolls from Frozen, Mattel had to get back in the game, and to do so, they decided to throw a curve ball. And a petite ball and a tall ball... you'll see what I mean. Enter Project Dawn - the secret code name for Mattel's new release of three new Barbie body types:

1. Petite Barbie

The Daily Buzz (CREDIT: Barbie.com)
Not only are this Barbie's proportions "petite" but she also has smaller feet and (gasp) can wear FLATS. You read correctly - Barbie is no longer confined to the most odious fetter of footwear.  
The Daily Buzz (CREDIT: Barbie.com)
How awesome is this skin tone and hair color option?! I would seriously play with this petite Barbie now, even as a grown-a$$ adult.  

2. Tall Barbie

The Daily Buzz (CREDIT: Barbie.com)
Super cute Tall Barbie, right? Now just wait for this close up of her hair cut:
The Daily Buzz (CREDIT: Barbie.com)
Boom goes the Barbie dynamite because this hair is BALLER. Mad respect, Mattel. Mad respect.

3. And finally, the most controversial new doll... drumroll please...

Curvy. Barbie.

The Daily Buzz (CREDIT: Barbie.com)
Freaking adorable and YAS blue hair!
The Daily Buzz (CREDIT: Barbie.com)
Thank you. Thank you. THANK YOU! Mattel for helping the future self-esteem of young girls across the world. For showing them that there is not just one physical ideal that qualifies as "beautiful." They're late to this diversity party, but I daresay that Mattel's like the party guest who may come late, but arrives bearing handles of liquor, piping hot truffle mac and cheese, and a chocolate fountain to make up for it. #Forgiven H/T: Barbie.com

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