Social media is the bread and butter for many businesses operating in brick and mortar.
But even the social media giants like Facebook, Twitter, Linkedin, Pinterest, Google, and many California based giants have switched to signs that give them a distinct face over their locality as well as for the rest of the world.
Especially huge companies like Google have shined upon and apparently, it’s creative and inspiring workplace designs and interior signs which are common in all these headquarters in California.
Gone are the days when having an online image was just enough because now with the cut-throat competition you also need to drive relevant traffic to your website as well.
The Trick is to Be Unique
Companies like Google or Facebook have its very own logo or specifically designed channel letters that no other company can match up to. You need to come up with something unique, interesting, simple and understandable at the very same time.
Individuality Also Means Efficiency
Take the example of companies like Google, LinkedIn or even Pinterest. They have this particular image for a certain service they provide to digital customers all over the globe. The brand awareness and popularity are so robust that even if anyone mimics their identity people still won’t mistake the business for the real ones.
Good Resolution Pictures Are the Key
If you want to decipher an interesting picture or some sort of message on a picture on your signboard then you better go for one that has good resolution. You just can’t go for anything that looks good; the quality should also be superb if it’s an image.
Simple is the New Trend
Don’t design the signboard like a rocket science project. Keep the title simple and concise. Apart from that also make sure that the thought behind your business is reflected in the way in which you wanted it to be reflected. No one wants to read descriptions, keep everything short and simple!
Channel Letters as the Channel to Your Success
Have you seen Google or Facebook’s logo that is made up of channel letters? Channel letters are distinct and so are easy for the audience to read. Apart from that, they look interesting and some of these are the reflection of the company’s idea and messages that they want to deliver to their customers.
Illuminating is the Key
What attracts you the most towards the food trucks and the restaurants nearby when you are driving alone on a deserted highway at night? Well, these are the illuminated signboards that can drag you towards your one-stop destination for hunger.
Winding Up
You do need to follow the footsteps of the largescale corporate giants and the social media prodigies of the past few decades if you want a name and fame just like them. California along with a majority of the states have a huge fan following waiting for those who have a distinct approach for their advertising alternatives. What are you waiting for?
