If you own an e-shop or you are an advertiser who wants to boost your sales, there are many factors on how to improve your sales.
One of the best things you can do is to start advertising on the Google network.
Why? Because Google has over 63,000 searches per second every day.
You must be thinking, when someone is searching for something on Google, he must see a lot of ads. Imagine your ad is being shown to these people. Sales can be enormous.
What Is Google Ads?
Google Ads is a program developed by Google and it is supposed to be used for advertisement.
This program allows you to create various online ads to reach potential customers that are interested in the products and services you are offering.
Google Ads platform runs on PPC advertising (pay-per-click). It means, you are paying only for the click people are making.
What Are the Best Benefits of Using Google Ads?
There are several reasons why to use Google Ads. We will try to write about the best reasons why you should consider starting using Google Ads.
1. High Popularity of Google
As we said before, Google is the most popular and visited website in the world. There are millions and millions searches on Google every day.
With Google popularity, your ads are able to be shown to many people who can become your potential customers.
People don’t need to look only to shop, they can search for some solutions and your ad can appear also to them.
2. Biggest Range of Targeting
Your ads can be shown to the group of people that are interested in specific parts of searches.
For example, if you are the owner of an e-shop that sells sportswear, your ads can be shown to people who are using Google to search for sports, tickets for football matches, or anything similar.
Also, you can target your ads to be shown only to groups at a specific age.
3. Have Full Control of Your Campaigns
In Google Ads, you have full control of your campaigns. You can stop them, pause them or cancel them at any time.
Also, you are able to change some settings that can show you instant results.
If you are not satisfied with your campaign, you can simply pause it, create a new one and maybe in the future unpause it again. It’s all up to you.
4. You Are Not Budget Limited
If you have trust issues or your budget is not high, you can try Google Ads anyway. In Google Ads, you are not limited by budget.
That means you can start your campaign with 1 dollar or 1000 dollars.
There are different keywords that have different values.
Most of them don’t cost so much, even if they do, and the advantage to using Google Ads is the ability to put constraints on your daily budget, maximum bids, and more.
If you want to use shopping ads, we recommend switching to a CSS partner. With CSS partner shoppingin.eu you get a discount of up to 20% of the price per click.
5. Easy-to-understand Statistics
If you don’t have any idea on how to improve your campaigns, you can look at the reports in your Google Ads account.
These statistics are easy to understand. You can find out basic information like clicks, impressions, keywords budget, etc., or even more specific statistics thanks to Google Analytics.
Interested in Google Ads?
If you are interested in Google Ads and you want to try the advertisement on the Google Network, you need to create some basic accounts such as Google Merchant Center, Google Ads and Gmail.
If you want to find out what else you need for successful advertising on Google Ads, you can learn all about that on this link.