Social media can improve your business practice in several ways.

This might not be a total surprise given how much these platforms have grown over the past decade, but the exact benefits might be difficult to discern.

Remember that while the immediate effects might not always be visible, your efforts are still driving change. Of all social media marketing techniques, following trends is perhaps the most effective.

This requires a bit more work than simply posting a simple tweet or Instagram post every other day, but you will be able to appreciate the benefits of following social media trends in your business practice.


Social Commerce Offers Easy Transactions

One of the biggest areas in which businesses seem to struggle is drawing people to their websites to make a purchase.

Gaining steam on social media is great, but how can you be sure that all of those clicks, and likes are leading to better sales?

Social commerce is the solution. It makes in-app shopping seamless for users so they can browse from their favorite social media app, discover your products, and purchase them without visiting a branded website. Including social commerce in your business practices might boost engagement and sales.

Livestream Shopping Increases Engagement and Sales

Livestream shopping isn’t an entirely new idea, but it is an evolving one impacting businesses across a range of sectors.

The concept is fairly simple. Brands team up with celebrities or influencers to host a live stream talking about their products. Viewers are also able to take part in the broadcast via reaction emotes or a chat box.

Live commerce is a particularly engaging form of sales. Viewers get to directly interact with the hosts and talk about the products.

This often leads to higher sales than simply putting up ads and hosting Twitter Q&As.

Livestream shopping is a good way to attract younger audiences, too, with some companies seeing their share of young consumers increase by as much as 20 percent with this approach.

User-generated Content Attracts New Fans

Today’s consumers want something they can stand behind. It is not enough to have a good product; companies must also sell their brands.

Think of consumers as fans, and you’ll have a pretty good idea of what this entails. Many of them are outspoken advocates on social media and will defend their favorite brands and products tirelessly.

User-generated content (UGC) is a good way to collect new fans. This trend encourages consumers to create content, whether it’s a simple snapshot or something more elaborate, to express how they feel about your brand and products.

Consumers who have not yet purchased from you will see these posts, and they might even click through to see what it’s all about.

Non-sales-related Content Builds Trust

Creating non-sales-related content isn’t on everyone’s radar, but it should be. Consumers like to know the brands they support care about them and are willing to help, even if it doesn’t result in a sale.

This often results in potential buyers searching for answers to their questions or needs related to your product and reading through guides or other posts that show up in their search results.

Well-written content that is not explicitly sales-related is a great way to convince these consumers that you know what you’re talking about.

It not only demonstrates that you know what you’re talking about, but it also shows your passion for your field.

Whether it is providing the latest market analysis or posting buying guides and DIY projects, non-sales-related content is a good way to improve consumer trust.

Augmented Reality Hooks Buyers

From Facebook to Pinterest, augmented reality is booming and has taken many by surprise. When used in certain industries, it is a great way to draw buyers in and make your product a must-have.

If you work in furniture sales, for example, using augmented reality to allow buyers to place furniture directly into their homes virtually before they buy is a great way to convince them that your product is the right choice.

Chat Support Improves Brand Appeal

A decade or two ago, customer support took place almost exclusively over the telephone. This sometimes led to long waits or dropped calls, neither of which are great for customer satisfaction.

Chat, however, allows buyers to access customer service directly from the privacy of their own homes. This convenience improves brand appeal.

Are you looking for a way to improve your business practice when it comes to marketing? Keep our social media tips in mind as you build a new path!

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