Too many platforms to be on, too many trends to chase. The rapidly changing face of social media is indeed overwhelming. Engaging customers consistently, driving quality traffic and eventually cracking sales through social media seems like an uphill feat.
Not anymore, hang on until we reveal to you best social media marketing tips for businesses to skyrocket your traffic.
Promote, promote and promote some more!
Every creative thinker gets so caught up in creating content that promotion somewhere takes a backseat. In the realm of social media, it can cost you a lot.
Here’s all the things you can do for mind-blowing content to promote your social media.
- Do cross promotions between different social profiles.
- Reach out to influencers in your industry.
- Ask your industry contacts and other employees to share your posts.
- Use hashtags and keywords to promote visibility from SEO.
Include videos in your social media content strategy
As a marketer, you cannot ignore the fact that videos bring in more social engagement than posts.
There are loads of creative ways you can use video content in your social content like reels, LIVE, regularly recorded videos etc. You can also share short, value-oriented videos to improve your organic reach on social.
Even how-to format of videos are incredibly welcomed by social media users. Whatever style you choose, make sure you appeal to the emotion with your videos.
Over the years, users have conditioned their minds to avoid hard selling. Instead of direct sales pitches, storytelling has turned into the new and powerful sales pitch that has resulted in massive impact across industries.
On social media, you can go the visual storytelling route through videos or weave your content into a text-based story, anything that moves your customers in taking an action.
- Reveal the human side of your brand by sharing who and what you are doing behind the scenes.
- Share your brand’s story.
- Turn your promotions & update into a narrative.
- If you have a broad story to tell, lay them out in consecutive posts.
Jump on trends and breaking news
Also known as newsjacking, it is a great way to generate media attention, get sales leads and become a part of a conversation that’s happening in real-time.
Whenever the latest news breaks out, inject your own ideas and give your own commentary on the subject in a way that aligns with your brand. Newsjacking puts your brand in front of a whole new mass of customers.
Make efforts to turn your existing customer into your brand ambassadors
If your customers love your product and they have been constantly talking about it online, engage with them. Listen and respond to your customers on social media and in no time they will be yours exclusive brand ambassadors.
- Repost their content.
- Have a conversation in DM.
- Respond to comments immediately, and in a humane way.
Treat every channel uniquely
Now that you have your business profile set up on different social platforms, are you going to make one common post for all? Hopefully not.
Your creative strategy should be separate for all social channels. For example, LinkedIn has an audience that is looking for informative and insightful content while Instagram users have a soft spot for real world imagery like someone’s daily lifestyle or travel.
Don’t forget the analytics part of it
Don’t go on a posting spree for months at end. After every month or even weekly, review important stats like number of follower growth, views, likes, shares, saves, comments, impression, clicks all of it.
You can organize monthly meetings to take a look at the analytics, find gaps and re-evaluate your strategy.
Build a social media content calendar
If you want to visualize your social strategy over a period of time, you need to set up a social media calendar. Also, a visual view of upcoming plans ensures that the entire team is on the same page.
Along with the basic posting schedule, you can cover upcoming events, features, promotions, campaigns in your chart and also add and tweak as needed.
You can download any of the readily available social media calendar templates or make your own. Then assign resources to each task and update the calendar weekly.
Research your competitor’s social media strategy
Unless you are the sole business operating in your niche, your competitors are already trying their best to win over an audience that looks exactly like yours. While analysing your competitor’s social profiles, find answers to the following questions,
- What words do they use in their bios across all social platforms?
- Do your competitors create their own content or do they share from other industry news sites and blogs?
- How often do they post updates?
- When do they get the most engagement?
Since their audience is similar to yours, extracting these insights will go a long way in crafting your own strategy.