Saas Pricing Guide: When & How to Raise Prices Without Losing Customers

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You may be an expert at providing a service or product to your customers, but the fact is, you may not be as adept when it comes to pricing.

Pricing can seem daunting, especially if you’re not sure what value your product provides for the customer.

But there are some guidelines that can help you decide the best time and advice for raising prices for your customers.

In this guide, we’re going to talk about three reasons why you should raise prices and also provide general guidelines on when and how to take advantage of new pricing opportunities to make smart decisions about re-evaluating pricing to maximize profits without losing customers.

3 Reasons Why You Should Raise Prices

We’ll start our guide with a quick overview of the three reasons you should raise prices.

Results in an Increase in Revenue

Choosing to raise prices allows you to increase your revenue without spending more on marketing and other sales-oriented activities. It will help to continue serving those who value your product.

At first, raising prices might not seem like the best way to make more money, but when you look at it from the perspective of revenue, raising your prices can sometimes be the best option to get more money from customers.

Sometimes, increasing your prices will increase your revenue by more than what you lose in lost customers.

Increases the Value of Your Product

When considering raising your prices, paying attention to every little detail can help you increase your product’s value.

For example, by making sure that you have added a new feature or benefit to your product. This will help increase the value of your product so that it provides more than just what it originally did.

Ensures You Attract the Right Customers

When you’re ready to increase your prices, make sure that you do it properly. Think about why you did it in the first place, which means being prepared to keep getting the same percentage of interested customers.

When raising prices, make sure that you don’t lose any current customers who might be interested in going with your product or service but would prefer something else.

When Should You Increase Your Pricing?

So how close are you to the time when you should raise prices? If you’re ready and determined to increase your prices, there are different occasions when you can do it, depending on what you do for your business.

Customers Don’t Push Back on Pricing

Even if it’s not that obvious, some customers might be hesitant about paying more for your product or service than what they’re used to. But this isn’t always the case, and many customers will still be willing to pay more as long as they feel that they’re getting a better value from your product or service than other companies in the market.

You’ve Recently Added New Features

Sometimes it’s also a good idea to raise prices when there has been a significant increase in the number of features you offer. In this case, customers may now feel that you’re offering more value for their money than before, which is another reason why they will be willing to pay more for your product or service than they were paying before.

You’re Overwhelmed by Demand

Another factor that can help you decide when to increase prices is if your supply and demand are out of balance due to an overwhelming number of customers looking for your product or service.

If you’re receiving a surge of new customers and you’re having a hard time keeping up with demand, then it might be time to raise your prices to help reduce the load on your business.

4 Simple Tips for Raising Pricing for Your Saas Product Without Losing Your Customers

The following essential tips can help you make a move about raising prices for your customers.

Research Your Customers

Before you do anything, it’s important that you understand your customers. If you are just starting, or it’s been a while since your last pricing update, it’s time to do some research.

Find out who your customer base is and where they are located. Also, learn about their overall demographics and what kind of people they are.

This will provide valuable information to help decide how much to charge and when to move regarding raising prices on existing customers.

Communicate the Value of Your Product More Than the Price

One of the most important things when it comes to pricing is communicating what value your product provides for your customer.

Don’t just throw a price in there to give people an idea of what kind of value you provide, but link that price to the overall value so that people can see how much they get for their money when they purchase from you.

Check Out Competitor Pricing

One of the biggest mistakes SaaS companies make is perhaps not looking at their pricing compared to their competitors.

Your customer base may be used to paying a certain amount for your service, but from time to time, you should look at what your competitors offer and charge for similar products or services.

But firstly, you should check this link to avoid unintended consequences.

Restructure Your Pricing Tiers

Another way to structure pricing tiers is by using a tiered structure.

This can be especially beneficial if your pricing tier structure is being used as more of a selling tactic than an actual way of providing value for different types of customers.

The Bottom Line

There are many different ways you can raise your prices. It all depends on what kind of value you can provide for your customers and how much profit you’re willing to lose in order to retain those customers.

But the above tips will help you get the best ideas on how to make the most out of pricing so that you can keep your customers and make more sales for a better overall bottom line for your company.