Twitter has been regularly making headline news since Elon Musk’s tumultuous takeover towards the end of 2022. It seems like it’s been one scandal after another, with plenty more turmoil expected to come.
One of the most controversial changes seen at Twitter was the shake-up of its blue-check verification system. For businesses looking to optimize their digital strategy and social media publishing processes, is Twitter still a valuable platform? Find out here.
Contents
What Happened to the Old Verification System?
Before Musk’s ill-fated Twitter takeover, public figures and organizations could apply for Twitter verification. If successful, Twitter would add a blue check mark to their profile, which worked to confirm their authenticity and reduce the risk of impersonation.
One of the first significant changes Musk made to the micro-blogging platform was to do away with this old system. Now, users can only obtain a blue mark by subscribing to Twitter Blue, a new premium service that costs users a fee of around $8 per month.
This immediately created problems. Third parties began impersonating famous people and brands, subscribing to Twitter Blue to obtain a verification checkmark. This caused widespread chaos, and many brands suffered serious reputational damage as a result.
While Twitter has cracked down on account impersonation in recent months, the risk is still there for businesses on the platform.
Twitter Gold
The new blue check system was widely criticised, so Twitter devised a new way for businesses to verify themselves on the platform.
Gold Twitter check marks can be used to indicate the official profile of a brand, business, or organisation. Gold accounts will also display a square profile picture rather than the traditional circle shape.
In addition, Gold members will also be able to add affiliate profiles for other brands or divisions associated with eh business. Gold also offers users full access to Twitter Blue features.
However, while Twitter Blue costs $8 per month, Gold is far more expensive. If you want to get that gold tick for your business’s Twitter profile, you can expect to be charged an eye-watering monthly fee of $1,000.
Is Twitter Still Valuable for Businesses?
While Twitter has certainly had its problems over the past few months, there’s no denying that the platform remains one of the biggest social media platforms on the internet, and its unique format and structure mean it is still of immense importance and value for businesses.
Twitter Gold is financially out of reach for many businesses, but Twitter Blue still serves as means to hold authority and legitimacy. While Twitter has begun removing impersonating accounts, it’s vital that you remain vigilant and watch out for anyone who could be trying to impersonate your brand.
With over 335 million monthly users, Twitter is key to any social media strategy, but, as with any platform, businesses must be cautious and careful when using it.
Many expected Musk’s takeover to spell the death knell for Twitter. It’s certainly been a turbulent time, but Twitter has come out of the other side relatively unscathed, and remains a valuable platform for businesses, even without the old blue-check system.
The Daily Buzz combines the pursuit of interesting and intriguing facts with the innate human desire to rank and list things. From stereotypical cat pictures to crazy facts about the universe, every thing is designed to help you kill time in the most efficient manner, all while giving you something to either laugh at or think about!