Mobile technology advances day by day, with mobile applications offering different options for business advancement. Therefore, brands seek to follow trends and communicate with their consumers, offering relevant information, knowledge and experience.
Since attracting new consumers to a particular product or service is certainly an expense, mobile applications are one of the channels of communication whose creation does not necessarily require large sums of money.
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How To Get Started?
Have an idea for an app? Of course, you have. Almost everyone has some idea for the app.
Do you want to sell your app for some serious money? Of course, you do. You have probably heard many stories about people of different ages and professions who have managed to earn some big money on developing an application.
However, if you want your idea to become a reality, you will need more knowledge and skills to put it in action. Here are five suggestions on how to make the journey from idea to final product a success…
1. Having an amazing idea
Having a great mobile app idea is an extremely important step. You have to make sure how valuable your idea is. First of all, you need to examine whether a similar application already exists.
Then you clear out who would use the application. People around you may help you with their opinion.
They can tell you if they think the application is as useful as it seems to you. Generally speaking, popular apps are either fun, or they help you in solving problems.
If your application doesn’t meet any of these requirements, you need to come up with a new idea.
If it does meet the criteria – you must start implementing your idea as soon as possible. Many new applications are emerging every day, and there is a great possibility that someone, somewhere has come up with the same or similar idea.
2. Specification
Talk to those who have already made apps or those who know how the whole procedure works. It is important that you determine how difficult it is to make your application.
If the realization includes some complex 3D animations or similar things, it means you will need to hire more people to help you and that you will also need a lot of money.
However, if your application is relatively simple, you’re probably on the good track.
3. Financing
Most beginners start the venture with funds they raise from friends and family. However, these funds are usually sufficient for only one part of the project.
A good way to find money is on platforms like Kickstarter, where donors around the world who like your idea can pay for development.
To launch a project on platforms like this, you need to make extra creative efforts and create a good campaign to attract as many donors as possible. Many beginners immediately contact some of the larger IT companies. But don’t expect too much from them.
Big players like to play their game safe. So, there is little chance that they will invest in an idea that hasn’t already been proven in some way.
4. Making An App
This is the most challenging part. You will need a programmer who knows how to work with program-languages as well as with other technologies and tools needed to build mobile applications.
You can always try the basic option – to do it yourself.
Many educational programs can help you in creating and making a mobile application yourself.
Education also has one major benefit – even if it lets you down, you will retain the skills to work on the next one. Or maybe to get a job as a developer.
5. Marketing
This means that you will need to put in some more effort and creativity.
Design a press release, a Twitter and Facebook campaign, a video that will pique people’s interest and at the same time explain how your app can change things in the world around us.
Last but not least, it is important to keep in mind that the success of your application will depend on every step. According to Digital Authority, you need to engage in mobile marketing at every stage of your mobile app development.
Why Is Marketing So Important In 2020?
In an era where search engines on mobiles have outperformed those on desktops, mobile presence is not an option but a necessity.
As many as 80% of Internet users own smartphones and mobile platforms. They also host about 60% of media time. Mobile App marketing lets you engage and reach your customers wherever they are, and deliver a message to them at any time.
The mobile world is changing the way we interact, and if you don’t have a mobile marketing strategy, you run the risk of being overtaken by your competition.
How to Market Your Mobile App In 2020?
A well-developed strategy can do wonders. This type of marketing will help you to:
- strike your targeted customers
- generate a higher query rate
- use two-way communication in real-time between you and your customers
So what exactly is marketing for mobile apps? That is a multi-level channel of marketing that applies methods of digital marketing. That way, it can help you reach your consumers over mobiles, social networks, applications, email, websites, SMS and MMS.
What types of strategies in mobile marketing can you use?
1. Mobile-Friendly Web Pages
Your website should be mobile optimized. That considers users surfing the web on their smartphones or tablets. You should create an engaging customer experience.
2.Mobile E-Mail Advertising
It involves optimizing your email content for smartphones. This includes everything – from design to mobile-friendly CTAs.
3. Personalized Marketing Via SMS and MMS
This can be a very powerful channel for reaching your users directly.
4. Mobile App Marketing
Mobile applications can support many business goals such as engaging interaction or building brand awareness. You don’t even need to create an app to advertise, you can take advantage of built-in platform features like Facebook to advertise on different apps.
By using all the strategies mentioned above, and combining with other forms, in order to reach your targeted population.
You can deliver them personalized messages with special offers for your products and services.
Mobile technologies are in an uptrend. Having a good mobile marketing strategy is key to ensuring you have the conditions to succeed in today’s business. If you want to gain an advantage over your competition – connect with your mobile audience.
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