With so many hotels already existing and even more popping up on a regular basis, it can be quite a terrifying time for people in the hospitality industry.
How do you compete? The only way of ensuring business is by making your hotel memorable.
Most people who stay in hotels on a regular basis are business people who’ve seen it all before.
If you manage to make a lasting impression on them, the chances are good that they’ll choose your hotel over another next time they’re in town, or at least recommend you to someone.
But how do you make your hotel stand out? After all, aren’t most hotels the same? Luckily, there are a few things you can do to make you stand out from the competition. Keep reading to find out more.
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Uniforms
Uniforms in hospitality are quite an important thing. Having all staff wear uniforms is a way of making your hotel staff look like a team. On top of that, uniforms add a sense of professionalism.
High-quality uniforms will definitely make your staff, and therefore your hotel, stand out.
You can create custom uniforms for your staff to make sure they’re one of a kind, or you can browse housekeeping uniforms on various sites.
Either way, be sure to pick something that fits in with the general color scheme and aesthetic of the hotel.
Make the Entrance a Memorable One
Often, the entrance to your hotel is what will be your guests’ first impression of the place.
You therefore want it to pack a punch and stick in their mind. All hotels have an entrance or lobby room of some sorts, and if a guest stays at hotels very often, they all might even start to blur together.
Make you hotel entrance stand out by being bold and creative. You can play music, have someone greet guests at the door, or use art and bright colors to make a statement.
Either way, the entrance to your hotel deserves more attention than perhaps any other room, so be sure to brainstorm a few ideas until you find something that fits your vision.
Keep It Clean and Hygienic
While most people can look past a few flaws when staying in a hotel, nothing is bound to get you as bad reviews as a dirty hotel.
Hygiene is especially important in places where your guests know that there were other people occupying the room prior to them, such as hotels.
Just dusting the tops of the furniture isn’t enough – you need to make sure that every nook and cranny is perfectly clean. Sheets and towels should be replaced every time a new guest checks into a room.
Be sure to prep your cleaning staff on what is expected of them, and do regular checks on the cleanliness of the rooms. Ask yourself whether you’d be willing to stay in a certain room.
If the answer is no, it probably needs another round of cleaning. Click here for some tips and tricks for hotel housekeeping.
Friendly Staff
No matter how great your hotel facilities are or how fancy the rooms are, people aren’t going to return if you don’t have friendly, helpful staff.
Staff play a much bigger role in the success of a hotel than we often give them credit for. They cam make or break a hotel’s reputation.
Hospitality is a tricky business to work in, especially because you often need to deal with rude clients.
It’s important to prep your staff on ways to deal with difficult or rude clients, as well as giving them guidelines on how to deal with complaints.
Your staff will be friendlier if they’re happy, so focus on keeping your staff happy and motivated. People are much more likely to return to a place with friendly staff.
Décor
Most hotels have the same look – neutral shades, generic art on the wall, similar furniture . . . so if you change up one of those things, your hotel is sure to stand out.
You can choose a modern or vintage theme, and buy furniture that matches it, instead of using the mass-produced furniture that you can find in nearly every hotel.
Don’t be afraid to play with bold colors, either! You don’t need to paint the entire interior a bright shade, but painting some accents a bright color is sure to make a room pop.
If you’re feeling adventurous, you can even add an accent wall in a few rooms. Every small detail matters – even things like lighting and tiles.
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