Email marketing has been used as an effective marketing strategy for years now. The more your email list grows, the higher are your chances of generating more traffic to your site.
Yet, sometimes, an issue might occur when your emails don’t reach their recipient. So how do you prevent marketing emails for bouncing?
The following techniques might come in handy.
Step 1: Use the Help of Double Opt-In
This method is quite easy and straightforward. Once someone registers with your mailing list, you can check with them to verify their email address.
Doing this will let you know whether or not their email is authentic and valid, which should keep future emails from bouncing back.
Step 2: Update Your Email List Regularly
Make sure to always clean your email list from expired emails since these can also cause emails to bounce back to you. Wondering how exactly to do that?
Just use an email verification tool on your email list before you begin a new marketing campaign. In addition to that, it’s better if you remove inactive email addresses from your list.
Step 3: Watch Out for Typos
A major reason why some of your emails might not reach the inbox of your subscribers is that their email addresses might be written incorrectly. Of course, using the double-opt-in method can limit these mistakes.
Still, if you prefer to build your email list manually, make sure there aren’t any typos within the email addresses.
Step 4: Don’t Spam Your Content
Another factor that increases the bouncing back of your emails is that they might be labelled as spam. To stay on the safe side, refrain from adding any content within your emails that might be considered spammy.
- Don’t use any Spam triggering words such as ‘free’, ‘off’, etc.
- Never include too many links in your email
- Avoid bold, CAPS, and exclamation points
As long as you provide a good level of data quality management, your emails should remain free of spammy content.
Step 5: Leave a Safe Gap Between Emails
Sending more than one email at once might result in them bouncing back. This is because email service providers will know that these emails are automated and block them.
Ideally, leave about 90 seconds between consecutive emails to keep this from happening. This way, your marketing campaign will remain intact with no fear of any email bounce back.
Step 6: Always Keep in Touch
Stay connected to your subscribers by sending them emails consistently. This way, their servers will automatically mark you as a trusted account, which should keep your emails from bouncing.
Also, this can lead to the success of your marketing plan, giving your customers the chance to take a look at your latest products and offers.
In Conclusion
There’s no wonder that the right email marketing strategies can help your business grow like no other. So, to further guarantee your success, you should make sure that your emails always get to their recipients.
How do you prevent marketing emails from bouncing? It can be simple as long as you follow our 6-step guide.
