Maybe the most understandable answer: because kids.
LOL. Because my kids were being tired jerks after a day of sightseeing and it didn’t have a 90 minute wait. We were all disappointed in our meals though, and I felt remorse for taking the easy way out.
Eating there is also a crafty way to get into Times Square on New Year's Eve!
I can think of one good reason to eat there. If you have a reservation there on New Year’s Eve you are allowed through the barricades to access the restaurant. Basically, you can party in Times Square for New Year’s without having to spend the whole day there “camping.”