After showcasing some of the more embarassing things that guys don't talk about, like grooming, eating like pigs, cleanliness and masturbation, the ad takes a look at something else that guys are discouraged from talking about.
If you've ever dealt with depression or suicidal thoughts, some of these images may be all too familiar to you.
Like that message you've tried to send to a concerned friend, but end up erasing and telling them you're fine.
Or sitting alone, overwhelmed with your own thoughts.
Childline knows that people, particularly young men, can feel pressure to "man up" and not talk about their depression or suicidal thoughts. This simple but powerful ad aims to let them know that they're not alone in their thoughts and there is help out there.