Earlier this month, Nike, Adidas, and Under Armour passed on the opportunity to carry Levar's son Lonzo Ball's shoes after LaVar "offered something that has no precedent." Many speculate that the Balls weren't interested in an endorsement deal (something the above companies might have been willing to give), but were instead looking to turn their Big Baller Brand into an extension of a bigger company. When none of the businesses were interested, the Balls decided to sell the shoe themselves: it's currently available for $495 (no refunds or exchanges).
Leahy said her criticism of Ball's Big Baller Brand was its lack of appeal to women, which it would need to appeal to larger companies like Nike or Adidas. Cowherd said he didn't necessarily agree with Leahy but that it was "a good point." Ball didn't agree, saying "I'm not friends with her" before asking to change the subject.