New Burger King Commercial Tackles Bullying--And We Can't Stop Crying

New Burger King Commercial Tackles Bullying--And We Can't Stop Crying

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Zhang Peng/Getty Images

In a three-minute, hidden camera video Burger King just took on bullying and the bullies lost! Well some won, which needs to lead us to some serious conversation. Also, our tear ducts are now sore from the overflow. 

Burger King/YouTube

I'm not crying! You're crying!

Okay, we're all bawling. 

Now the ad isn't perfect — comparing a destroyed burger to a kid being bullied is a stretch — but it's still a powerful metaphor. Especially when discussing how often we turn a blind eye to people, particularly children, in distress. 

When the woman at the end shows up to help, it's arduous keeping composed. No?

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We feel you.

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Although if I am being honest, on the inside I'm more like....

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The rest of the viewing audience had some feels to share as well. 








Time to buy stock in Kleenex and take stock of ourselves. 

#timetodobetter 

First let's watch again and then go weep in our pillows.

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H/T : Twitter, Mashable

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