Submitted for your approval - a proud father and his doting daughter, cruising along a resplendent ocean vista, when an unexpected visitor joins them on their journey. Pop snaps a pic to share with the world. He then added but a single word to an ordinary caption and created a merciless burn.
Many noticed the burn. 'How cunningly brutish', they thought, 'an elegantly taut masterpiece of a burn'.
The acknowledged craftsman of the burn began to be anointed as such. The world knew exactly what it had - not just a master burnsmith, but one of the best people, period.