English is a pretty weird language, and sometimes it's right and proper to get back to the core of what makes a thing that thing.
@CorrectNames on Twitter dares to challenge us with its philosophy. Where others see simply a Cheerio, the account sees so much more.
Hannibal Lecter would challenge us, "Read Marcus Aurelius. In each particular thing ask, 'what is it in itself? What is its nature?'"
Only a bold and adventurous soul may see beyond its own experience and grasp towards a more absolute truth at the core of existence.