A battle has broken out in New York City. The weapon of choice? Post-Its.
Two buildings located on Canal Street and Hudson have begun to partake in a friendly competition of Post-Its. It all began with a simple "Hi" in one of the windows and has escalated into a battle that anyone walking by on the street can enjoy.
"We'll see somebody do something and like, 'oh, we can do better', because, you know, there's a lot of creatives in both places so they wanna one up each other, so it's kind of back and forth like that," says Joe Stevens, a worker at Heartbeat Ideas, one of the businesses residing in one of the "feuding buildings".
Being called the Post-It Wars, or, simply, Canal Notes, passersby have been flocking to stop and take pictures or to just admire the artwork on their daily commute to work.
But if you think that workers in the buildings are being chastised for their window artwork, you couldn't be more wrong. Laura Maness, the president of Havas, New York (one of the companies that occupies a majority of one of Canal Notes buildings) gives her workers downtime to work on their creations. According to Maness:
This is a way to sort of have some fun, I think, and bring some levity to what can be some pretty intense client business challenges.
It hasn't been lost on anyone participating in the Post-It Wars, though, that this type of interaction is significant in at least one special way: it's completely non-digital. "Everything is so digital these days, so it's kind of funny that it's a kind of non-digital thinking," says Joseph D'Espositio, another worker at Havas Village NY.
There doesn't seem to be an end in sight for the war. Companies within the buildings are currently taking suggestions for what their next piece of art should be. And as for ammo? No need to worry about that. The company that makes Post-It notes is currently supplying all the Post-Its the buildings could need to keep the Post-It Wars going.