Recently, Square, a tech company helps businesses process credit card payments with miniature card readers, released data from sellers around the U.S. and discovered what Americans are spending on avocado toast.
According to their studies, Americans spend nearly $900,000 per month on avocado toast. This is a huge increase from what the company saw in 2014, with just $17,000 worth of avocado toast per month being moved
So is Tim Gurner correct in thinking millennials are spending $19 a pop for this brunch time specialty? Based on their data, the average cost of avocado toast is $6.78, with a range of $2 being the cheapest and the most expensive served for $18. The average price was highest in Los Angeles at $8.50 a serving, and the least in D.C., at $4.